This was the very clever 'Buy a Poster. Build a Business' campaign for women who run small businesses in the UK to help women start small businesses in Africa.
How it worked
200 posters took over the London Underground to support MicroLoan Foundation – the charity that enables women in Malawi and Zambia to work their way out of poverty.
Designed by DLKW Lowe, the posters have all been purchased by female entrepreneurs and women-led startups in the UK - like Kokoso Baby Coconut Oil.
And now, thanks to The Drum Creative Department readers, they have been chosen as ad of the week!
In a twist on traditional charity advertising, rather than advertise themselves, MicroLoan has sold the 200 ad sites, kindly donated by Exterion and Total Media, directly to the female entrepreneurs and women-led startups with the money raised being used to empower women in Malawi and Zambia to start their own businesses.
We’re so thrilled to have been part of this amazing initiative!
Kokoso Baby is a premium raw virgin organic coconut oil specially selected for baby skincare. It hasn’t been refined, bleached, deodorised or tinkered with. We’ve simply left all of its amazing natural nutrients to do the important job of nourishing your little one’s skin.