What makes our baby wash different?
When we set out to make our Gentle Hair & Body Wash, the brief to our scientist was strict...
✔️ It had to be the kindest, gentlest baby wash using the highest quality natural and organic ingredients
✔️ It had to contain as much raw virgin organic coconut oil as possible
✔️ It had to be mild enough for newborn, sensitive and eczema-prone skin
✔️ It had to work for all skin types as well as effectively cleansing baby's delicate scalp and hair
✔️ Absolutely no nasty chemicals
Ultimately, we wanted to make a baby wash we were happy using on our children and proud to share with other parents and their little ones. After carrying out extensive research, we were shocked by many of the ingredients used in other baby washes and knew we wanted to create a product that’s cleaner, kinder and safer than the rest.
A different approach
One of our first conversations was with a company that makes base formulas. They take their standard formula and add a fragrance to make it ‘yours’. It’s then bottled in your branded packaging and we as parents are none the wiser.
This approach is cheap, quick and easy – so it's what a lot of other brands do – but it just didn’t seem, well, very Kokoso. Launching a baby wash that’s essentially the same as the next one, felt completely disingenuous and not what we’re all about!
So instead, we started to look for a cosmetic scientist who could help us in our mission to create, from scratch and with love, the best baby wash on the market.
We were introduced to a scientist with 20 years’ experience formulating for some of the biggest skincare brands around. As a mum herself, she instantly understood our brief. In fact, she told us that when her baby was born she’d refused to use any of the baby washes available – instead opting for an expensive face wash she had formulated for a high-end brand, because she knew it contained ingredients she could trust!
Wow! How could it be right that the scientists who make these kinds of products don’t trust what’s in them? Unfortunately, we don’t all have her expert knowledge – and many of us are left in the dark when it comes to what’s inside our baby’s toiletries.
We want to change that.
An impossible challenge?
We were told it would be a huge challenge to formulate using high quantities of raw virgin organic coconut oil. Impossible, even. Most skincare products containing coconut oil either use a low grade refined version or very small amounts of virgin coconut oil, with no real benefit to skin or hair.
This wasn't good enough for us!
They were right; the formulation process wasn’t easy. But with time, care and what seemed like countless tweaks to the formula over many many months, our unique and innovative baby wash finally passed all of the rigorous testing.
And of course it was worth it! We’re now thrilled that our super nourishing formula contains an incredible 10% raw virgin organic coconut oil – as much as scientifically possible whilst still creating an effective product.
Clean, kind and oh-so coconutty
As well as nourishing organic coconut oil, we’ve used the kindest plant-based ingredients including organic aloe vera leaf juice and coconut-derived bubbles. Read about our skin-kind ingredients here.
Our 98% naturally-derived, 80% organic formula is also pH balanced and so gentle it’s suitable for newborn, sensitive skin and eczema-prone skin.
And as you’d expect from all our products, it’s free from any nasty chemicals and potentially harmful or irritating ingredients including parabens, phthalaltes, SLS/SLES, mineral oils, phenoxyethenol, synthetic perfumes and colourants.
We're also delighted to use eco-friendly PCR bottles and recyclable pumps!
If you’ve tried it already, we hope you’ll agree it was worth the extra effort to make an exceptional product that makes bathtime softer, sweeter and a whole lot coconuttier.
Here’s what a few of our lovely customers think...
“Only just started using the baby wash but wish I’d started sooner. It’s completely transformed my baby’s dry skin and has a delicate scent to it that really relaxes her before bedime.” Alpa Parmar
“This is amazing. After one wash of his hair his scalp looks less dry. I love it.” Alison Moore
“It has a wonderful velvety lather and delicious coconut scent that I can’t get enough of, but best of all it doesn’t irritate Caspian’s sensitive skin. I want to steal it for myself!” Pheobe Thorpe
“The softest, smoothest, gentlest wash ever for my babies.” Saskia Boujo
“The Kokoso Baby Wash is an absolute dream! Lathers beautifully on Henry’s skin and hair, has left him super soft and leaves behind a subtle hint of coconut. So don’t mind me, I’m off to eat my baby up as he smells so good!” Laura Georgina